Is Your Small Business Ready For Digital Transformation?

What Does Digital Transformation Mean For Your Ecommerce Business?

Digital transformation means many different things in different verticals. We see it as an opportunity for small and startup business to be nimble, be smart, and be more competitive by being digital-first.

People

Digital transformation has far-reaching implications for the ways we interact with the network of people who drive our business. As we increasingly rely on technology to bring teams together remotely, we also normalize the opportunities of a broader network of resources and talent.

Channels

The interplay of what we sell where has been transformed, finally bringing to fruition the old concept of the “infinite aisle”. This is no longer a feature, but has now become an expectation. If you’re not prepared to seamlessly offer your customer the ability to buy anytime, anywhere, then it’s past time to get with the program.

Marketing

The opportunities to drive and evaluate return on ad spend have exploded, but at the same time given rise to a huge headache for smaller operators who aren’t working with large-scale marketing teams and resources. If knowing what to spend and how across key marketing channels is keeping you up at night, there are some tools to help.

Finance

Getting a handle on proper financial housekeeping has become digitally streamlined, with tools that bring together channel data. The benefits are many: always be in stock with a single cross-channel inventory, properly price products for better profitability, be prepared for investor questions, and avoid headaches at tax time.

Customer Service

Customers want companies to be just as connected as they are. Develop a deeper connection with your customers by being available on their preferred platform, whether that’s Facebook Messenger, text, WhatsApp good old email, or even phone. Tying together the entire customer journey, from browse to review - not forgetting return and exchange - is more seamless than ever.

Small Business Advantage

Small business often have the advantage of being more nimble, being able to build from the ground up. Larger organizations are often tied to legacy systems that contain data silos and require custom integrations.